Millennials And Generation Z Drive Audiobook Listenership
Millennials and generation z drive audiobook listenership kelly jensen apr 18, 2019 “in an oversaturated new media market, one medium is tried and true – books. Audio, i discovered, was not a substitute for reading; it was a powerful accompaniment. [source: irish times] millennials and generation z drive audiobook listenership. the ease and availability of audiobooks to be taken along via a personal device makes this a more common choice than print or ebooks for multitasking and reading. [source: bookriot]. Boomers listen more often and for longer periods of time, generating 67% more listener hours than generation z and millennial listeners. despite being the smaller group — 35% of the audience, as compared to 39% made up of gen z millennials — they still use public radio way more than younger listeners. This new revised and updated edition expands the discussion to include the new 'second wave' millennials, those tulgan refers to as "generation z", and explores the ways in which these methods and tactics are becoming increasingly critical in the face of the profoundly changing global workforce. Millennials reportedly listen to more audio than any other generation. in the u.s., radio is still king, but podcasts and streaming services are gaining ground traction in both listenership.
How Listeners Tune Into Audio Audacyinc
According to a 2019 ipsos study conducted for iheartradio, the consumption of audio in the u.s by this generation is explosive, with millennials tuning in at more times and in more places than any other generation out there. conducted in march of 2019, the ipsos study surveyed a nationally representative sample of 6,016 consumers aged 13–64. This new revised and updated edition expands the discussion to include the new 'second wave' millennials, those tulgan refers to as 'generation z,' and explores the ways in which these methods and tactics are becoming increasingly critical in the face of the profoundly changing global workforce. While gen z is listening to radio, they are also contributing to the growing listening patterns in other audio options, like podcasts. according to a morning consult survey, nearly 32% of gen zers consider themselves regular podcast listeners with categories like comedy, true crime and pop culture piquing their interests.
Millennials Vs Generation Z How Do They Compare & What's The Difference?