Marketing: The Core by Roger Kerin

Book Title: Marketing: The Core

Publisher: McGraw-Hill/Irwin

ISBN: 0078112060

Author: Roger Kerin

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Roger Kerin with Marketing: The Core

  • Operations Management (11th Edition)
  • Managerial Accounting: Creating Value in a Dynamic Business Environment
  • Management Information Systems: Managing the Digital Firm (14th Edition)
  • Honest Work: A Business Ethics Reader
  • Organizational Behavior
  • Fundamentals of Corporate Finance
  • Core Concepts of Accounting Information Systems
  • Basic Statistics for Business and Economics
  • The Goal: A Process of Ongoing Improvement
  • Fundamentals of Financial Management, Concise Edition (with Thomson ONE - Business School Edition, 1 term (6 months) Printed Access Card) (Finance Titles in the Brigham Family)